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The Smartest People In The Room®

Why ‘leading by example’ is not enough anymore

3
min.
read

Leaders set the tone for an organization’s culture, and their behaviors shape how employees engage, collaborate, and execute strategy. Developing leaders as role models is not just about personal leadership—it’s about how they influence systems, processes, and team dynamics. Leadership is not only about individual actions but also about the decisions leaders make regarding systems and behaviors across the business.

An effective leader must actively manage their "shadow"—the influence their words and actions have on others. Every decision they make, from how they allocate resources to how they structure meetings, sends a message about the behaviors that are valued and encouraged. Leaders who want to role model the right behaviors must regularly evaluate:

  1. Their Own Behavior – Are they embodying the values and expectations they want to see in others?
  2. The Systems They Influence – Do company policies, incentives, and processes reinforce the desired culture?
  3. The Symbols They Use – Are they sending the right messages through how they communicate, reward, and recognize employees?

Measuring the impact of role modeling is key. Tools like 360-degree feedback provide leaders with insights on how they are perceived and what needs to change. Cultural transformation is not just about individual behavior but about creating ripple effects that cascade throughout the organization.

We can support you in more ways than simply culture transformation – we partner in business transformation, leadership acceleration, assessment & succession planning, executive and leadership coaching, and talent acquisition.

Get in touch to learn more and get started!

Meet the Author

Global Scale.
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We are in the markets that matter, but we show up like we’re part of your team. Hands-on, high-touch, and built around your goals.