Brad Korman and Lea Anne Welsh of Korman Communities share the meaning and tradition that drive their high-touch, fifth-generation family apartment business to success.

This conversation with Brad and Lea Anne took place live at an AVE by Korman property in King of Prussia, PA. I could hardly get my microphones and recorder in place before the three of us hit the ground running, and as you’ll hear, our fascinating discussion kept that pace until the end.

We explored the differential between a hospitality-infused apartment operating model with the current trend of self-guided tours and service-light properties, to optionality around lease terms, and furnished apartments. Contrasting these different approaches and how each one differently serves customers, makes money, and operates on its unique business platform highlights the dynamic nature of the real estate industry.

Brad and Lea Anne’s positive energy and dedication to integrity offer an inspiring example of the magic that happens when both the tradition of a family business, now into its fifth-generation, and innovation are prioritized.

Resources:

• Korman Communities
• Lea Anne Welsh | LinkedIn

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