MAS Women’s Sport Centre & Education City Stadium

About the MAS Women’s Sport Centre & Education City Stadium

The Qatar Foundation has a vision to position the State of Qatar as a global leader in the development of women’s sports by providing the best facilities, programmes, and opportunities, ensuring that women and girls benefit from the full advantages of sports. The Qatar Foundation’s Education City campus is home to two entities which drive this vision – the MAS Women’s Sport Centre and Education City Stadium.

The MAS Women’s Sport Centre develops and runs a broad range of sporting programmes spanning elite to community level, working in partnership with international entities such as the IOC and NBA. MAS elite pathways currently exist for athletics, volleyball, fencing, basketball and tennis, whilst over 46,000 women and girls benefit from the centre’s facilities and community programmes. The MAS Women’s Sports Centre also serves as a leading light in research and innovation across women’s sport.

In addition, the Education City Stadium, the iconic 40,000+ capacity “Diamond in the Desert” venue from FIFA World Cup Qatar 2022, continues to host international and community events in sport, education, and culture. Its legacy plan will see Education City Stadium become globally recognised as the leading destination for women’s sport, whilst on site attractions and a diverse event calendar will drive year round revenue.

Together, this partnership of leading-edge sporting programmes and a world class venue position Qatar Foundation as a global leader in inclusive sporting excellence.

Role Summary

Reporting directly to the Executive Director, the Commercial Director is a newly created position responsible for developing and executing a comprehensive commercial strategy to ensure the long-term financial sustainability of the MAS Women’s Sport Centre and Education City Stadium.

The role will create a robust sponsorship model, secure strategic corporate partnerships, and attract IP events that enhance visibility across grassroots and elite sport, fully leveraging their world-class facilities. A diverse event calendar will be delivered to maximize commercial value while advancing Qatar Foundation’s mission.

Furthermore, this person will design and implement a profitable membership programme, defining its unique selling points and fostering community engagement to drive sustained revenue growth. The role carries full P&L accountability, managing budgets and resources to deliver consistent revenue growth in close collaboration with marketing, communications, and operations teams to ensure alignment with organizational priorities. In addition, the Commercial Director will be responsible for building and leading high-performing teams, cultivating a strong organizational culture, and embedding best-in-class sales processes that enhance performance, strengthen member relationships, and ensure long-term commercial success.

Aligned with Qatar Foundation’s values and Qatar’s national vision, the role will position Education City Stadium as a vibrant, inclusive centre for women’s sport and learning - promoting empowerment, cultural exchange, and community connection.

Key Relationships

• Reporting into: Executive Director, Qatar Foundation
• Internal: Director of Sport Strategy, Director of Marketing, Director of Communications, Director of Operations
• External: agencies, corporate sponsors, brands, private donors, government bodies, international and national NGOs, academies, and other sporting institutions.

Key Responsibilities

1. Strategy & Framework Development

• Develop and implement a diverse commercial strategy.
• Ensure commercial viability within the MAS Women’s Sport Centre, focusing on:
  
  • Quality programs for girls and women
  • Technical pathways across the sport ecosystem
  • Purpose-built facilities
  • Inclusive apparel
• Collaborate with national federations and internal colleagues.
• Oversee financial planning, allocation, and monitoring to ensure sustainable operations and maximize ROI.
• Establish KPIs and measurable targets for revenue generation and impact.
• Identify priority areas for investment and funding to drive long-term growth.
• Partner with Communications and Strategy teams to develop compelling narratives that engage sponsors, donors, and philanthropists.

2. Sponsorship & Revenue-Generating Partnerships

• Lead local and global sponsorship efforts for programs, events, and facilities.
• Manage the portfolio of assets (facilities, events, partnerships) and identify new revenue streams to reduce dependency on single sources.
• Manage relationships with existing partners and tenants.
• Collaborate with QF Advancement on partnership resources.
• Proactively cultivate new sponsorships and adapt offerings to market trends.
• Analyse and target potential sponsors, adjusting strategies based on market feedback.
• Support leadership in delivering activations, outreach, and campaigns.

3. Tenancy & Events

• Oversee agency sales teams for tenant and event bookings.
• Build strong relationships with promoters and event managers.
• Ensure events align with MAS and EC Stadium’s legacy vision.
• Maintain long-term tenant relations.
• Monitor event-related budgets to ensure profitability and alignment with strategic objectives.
• Expand sponsorship categories and explore innovative partnership models to broaden income streams.

4. Membership Scheme

• Develop and implement a profitable membership strategy for MAS facilities.
• Collaborate with Communications on promotional campaigns.
• Define unique selling points for services and offerings.
• Introduce tiered membership models and value-added services to maximize engagement and income.

5. Leadership & Stakeholder Management

• Establish and scale the commercial function, embedding best practices, governance frameworks, and operational excellence.
• Build and lead a high-performing team, fostering accountability, collaboration, and professional development.
• Strengthen cross-departmental relationships, ensuring commercial objectives are integrated into broader institutional priorities.
• Engage internal stakeholders across Finance, Legal, Operations, and Communications to drive alignment and organizational cohesion.
• Champion a culture of innovation, inclusivity, and performance excellence across all commercial activities.

Minimum Qualifications & Experience

• Master’s degree in sports management, business, or related field.
• 8+ years of relevant experience, including 5 years in a senior supervisory role.
• Proven experience in strategy and execution of sports sponsorship and commercial development.
• Knowledge of regional and international sports development.
• Experience in asset optimisation and stakeholder engagement.
• Strong leadership, communication, and relationship-building skills.
• Experience in advocacy, community engagement, and organizing large-scale events.
• Familiarity with Qatar’s sports landscape preferred.
• Excellent writing skills; Arabic proficiency is an advantage.
• Proficiency in MS Office.