Leo33

Background 

Foundedin April 2023, Leo33 is an independent music label based inNashville, Tennessee. Its mission is simple: “Artists & MusicFirst,” putting creative vision and artistic integrity at the coreof every decision, from A&R and production to marketing,distribution, and promotion.

Thelabel launched its presence with flagship artist Zach Top, whosedebut single “Sounds Like the Radio” arrived in January 2024,followed by his first full-length album ColdBeer & Country Musicin April 2024. Since then, Leo33’s roster has expanded to includeJenna Paulette, Ashland Craft, Jason Scott & The High Heat, TreyPendley, and Clay Street Unit.

Leo33blends the infrastructure and reach of a major label with the agilityand focus of an indie, offering artists transparent partnerships andcollaborative support. The name itself draws from the constellationLeo and the 33 RPM vinyl LP, symbolizing bravery, timelessness, and adeep respect for the history of recorded music.

Links:https://www.leo33.com/

Position Summary

Leo33is seeking a Senior Vice President of Marketing (“the SVP”) tolead the company’s global marketing strategy, drivingthe creative vision, planning, and execution of marketing initiativesfor their frontline roster of recording artists. This role blendsartistry and analytics, combining a deep understanding of musicculture with strategic acumen to develop and amplify Leo33’sartists on a global scale.

TheSenior Vice President of Marketing plays a pivotal leadership role,working closely with artists, managers, Leo33’s internaldepartments, and external partners to shape and execute comprehensivemarketing strategies. This individual is responsible for overseeingall aspects of new music release planning from concept throughexecution, ensuring each campaign is aligned with the artist’svision and the label’s commercial goals. The SVP developsinnovative and data-informed marketing and artist developmentinitiatives that build audience engagement, strengthen fanrelationships, and expand reach across global markets. Throughstrategic planning, creative storytelling, and cross-functionalcollaboration, this role drives visibility, impact, and sustainedrevenue growth for Leo33’s roster of artists.

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Duties and Responsibilities 

• Develop and execute comprehensive marketing strategies for artists’ music and music-related products, including singles, EPs, albums, music videos, visual content, merchandise, and D2C initiatives.
• Lead cross-functional teams and partners to develop and execute cohesive, results-driven sales, marketing, communications, and content strategies for each artist and release.
• Foster alignment and transparency across departments by proactively communicating goals, updates, and project performance to internal teams, artist management, and external partners.
• Serve as the primary liaison with artists and management to shape and deliver comprehensive commercial and marketing strategies that drive visibility, engagement, and revenue.
• Lead strategic planning and release meetings, aligning internal and external stakeholders to execute flawlessly across all phases of the campaign.
• Analyze streaming, sales, radio, and social performance metrics to identify trends, inform decision-making, and refine marketing tactics in real time.
• Guide partners in evaluating and forecasting market opportunities for each artist and/or product release.
• Develop and activate creative marketing ideas that amplify artist exposure and deepen fan engagement through performances, grassroots marketing, collaborations, promotional appearances, and more.
• Build and manage detailed campaign timelines, aligning all contributors around key milestones and ensuring accountability for deliverables.
• Establish and manage project budgets, ensuring strategic allocation of funds and responsible financial oversight.
• Oversee end-to-end asset creation and delivery, ensuring campaigns launch on schedule, on budget, and at the highest quality standards.
• Direct the development and execution of content strategies, including music videos and creative assets, ensuring consistent brand storytelling and timely delivery to all marketing channels.
• Provide account management teams with up-to-date marketing and sales intelligence to drive informed conversations with partners and platforms.
• Prepare and circulate weekly performance analyses to keep stakeholders informed and identify optimization opportunities.
• Manage and mentor internal and external Marketing teams, including Project Directors and Product Managers, to ensure clarity of vision, operational excellence, and professional growth

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Required Qualifications

• Innovative thinker who can develop breakthrough campaigns that cut through culture and build long-term artist value.
• Deep understanding of the music ecosystem, including marketing, sales, streaming, DSP partnerships, and emerging trends.
• Established network and history of productive collaboration with artists, managers, agents, and media partners.
• Strong ability to synthesize data and insights into actionable strategies that generate measurable results.
• Demonstrated success managing complex release schedules and multimillion-dollar budgets.
• Exceptional communicator and presenter with strong interpersonal skills, adept at engaging executives, creatives, and cross-functional teams, and building relationships across all levels both inside and outside the organization.
• Strong organizational skills with meticulous attention to detail.
• Hands-on executor who leads by example while also thinking strategically.
• Team-oriented, adaptable, and proactive professional with strong organizational skills, attention to detail, and the ability to balance strategic vision with hands-on execution.
• Collaborative and culturally attuned to the independent music space, with a genuine passion for artist development and navigating dynamic, fast-paced environments.
• Microsoft Office and Google Workspace required; familiarity with analytics and project management tools preferred.
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Background Qualifications

• 10+ years of marketing leadership experience in the music industry, with a proven track record of driving sales, audience growth, and revenue.
• Bachelor’s Degree in Marketing, PR, Communications, or related field preferred.

Compensation& Benefits:

• Competitive salary, bonus, and equity.

ZRG’S Commitment

AtZRG, we do not just accept differences—we celebrate and support it.All qualified applicants will receive consideration for employmentwithout regard to sex, gender identity or expression, sexualorientation, pregnancy, race, color, religion, national origin,disability, genetic information, marital or partnership status,military or veteran status, age, or any other characteristicprotected by applicable law. ZRG is an equal opportunity employer andworkplace, and we encourage applicants of all backgrounds &communities to apply. 

ZRG’S Practice Leader

TomTruitt - Managing Director, Music & Live Entertainment

TomTruitt is the Managing Director and Head of ZRG’s Music & LiveEntertainment practice. Based in Nashville, Mr. Truitt has long beenrecognized as the music industry’s top talent recruiter. He focuseson C-Level, EVP, SVP, VP and Mid-Level business and creative roles inall facets of the music and live entertainment business, including:content, licensing, recording, publishing, production, venue &facility management, artist relations, revenue, marketing,communications, data, technology, and many more.

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