Background

PositionMusic is an independent record label and music publisher based inBurbank, California, with an additional office in Nashville,Tennessee. Established in 1999 and still led by Founder and CEO TylerBacon, Position Music has grown into a full-service music companywith a passionate team of 50 professionals dedicated to supportingartists, songwriters, and the creative community.

Builton a foundation of integrity, teamwork, honesty, passion, and fun,Position Music strives to foster an artist-centric environment wherecreativity can thrive. The company values people as much as the musicthey create, continuously working to serve artists and clients withtransparency, excellence, and care.

Position Music operates acrossmultiple verticals, as a record label, music publisher, and insynchronization/licensing, allowing the company to guide talentthrough every stage of development, release, and creative placement.Its music has been featured in films, television, advertising, videogames, and global brand campaigns which has cemented its reputationas a powerhouse in the industry.

Thecompany’s frontline record label roster includes artists such asJutes, eaJ, Johnny Orlando, Hunter Metts, Welshly Arms, Henry Verus,Britton, Kode, Layto, NoMBe, Foxtide, and more. Position Music isalso expanding its creative reach with the launch of a new ElectronicMusic division.

Onthe publishing side, Position Music represents an impressive rosterof artists and writers including Tinashe, Polyphia, Cannons, Masego,¿Téo?, Abe Parker, Audien, WesGhost, Levity, No Love for the MiddleChild, RJ Pasin, Kid Bloom, and Judah & the Lion, among others.The company was recognized by Billboardas the #6 Hot 100 Publisher and #8 Radio Publisher for the secondquarter of 2025, an achievement that underscores its growinginfluence across genres and markets.

Fromits beginnings as a boutique music house to its current standing asone of the industry’s leading independents, Position Music remainscommitted to empowering creativity, building meaningfulrelationships, and shaping the future of music through innovation andauthenticity.

Link:https://www.positionmusic.com& https://positionmusiclabel.com

PositionSummary

The SeniorDirector of Marketing and Product Management (“theSenior Director”) will bea key strategic leader within Position Music, driving the creativevision, planning, and execution of marketing initiatives for theirfrontline roster of recording artists. This role blends artistry andanalytics, combining a deep understanding of music culture withstrategic acumen to develop and amplify Position Music’s artists ona global scale.

The idealcandidate will bring a deep passion for music, a robust industrynetwork, and a proven track record of building artist brands,expanding audiences, and driving meaningful engagement across digitaland traditional platforms. The Senior Director thrives in anentrepreneurial, fast-paced environment, and is equally comfortablecrafting high-level marketing strategies and rolling up their sleevesto execute impactful campaigns.

In this role,the Senior Director will directly product manage 1–2 key artists,overseeing every phase of their release cycles from strategydevelopment to campaign execution. Additionally, they will lead andmentor a team of 3+ Product Managers, each supported by a DigitalProduct Manager, ensuring best-in-class marketing and creative outputacross the roster. Collaboration will be central, as the Directorwill be expected to work closely with A&R, Creative, Publicity,Synch, and Digital teams to create cohesive, artist-driven campaignsthat cut through culture and drive discovery.

The SeniorDirector will bring multi-genre expertise and an ear for artistdevelopment across Alternative, Rock, Singer-Songwriter, Pop, andElectronic genres. They bring both strategic vision and creativesensitivity, understanding how to tell compelling artist stories,leverage data-driven insights, and nurture long-term fanrelationships.

This is a rareopportunity to participate in shaping the future of an independent,artist-first company and play a pivotal role in the continued growthof Position Music’s dynamic and diverse roster.

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Dutiesand Responsibilities

• Build, lead, and scale a high-performing marketing organization, initially overseeing 3+ Product Managers and 2–3 Digital Product Managers, while providing strategic direction, creative oversight, and data-driven insights across all campaigns.
• Serve as the lead Product Manager and primary point of contact for 1–2 priority artists, owning all aspects of release strategy, planning, and execution to deliver impactful, audience-expanding results.
• Collaborate cross-functionally with internal and external stakeholders, including A&R, Digital, Creative Content, Press, Operations, Distribution, Synch, Royalties, and others to design and execute innovative, artist-specific campaigns that elevate both creative and commercial outcomes.
• Develop, manage, and optimize campaign budgets, strategically allocating resources to maximize ROI and overall marketing performance.
• Partner closely with Creative Content teams to conceptualize and execute the visual identity and storytelling behind each artist release, ensuring cohesive and compelling brand narratives.
• Cultivate and strengthen key industry relationships with artists, managers, booking agents, and partners to drive long-term growth, collaboration, and opportunity.
• Analyze and interpret marketing performance, fan engagement, and financial data to inform strategic decision-making, refine campaigns in real time, and identify new avenues for audience and revenue growth.

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Qualifications,Skills and Education Requirements

• Proven track record in developing and executing high-impact marketing campaigns for artists.
• Strong background in Digital Marketing, Paid Media strategy and content campaigns.
• Strong digital platform relationships with YouTube, TikTok, Meta, X (Twitter), etc.
• Data-driven mindset, comfortable with analytics tools, and experience in leveraging data for campaign optimization.
• Hardworking, entrepreneurial, and innovative thinker who can multitask across multiple projects and work under pressure within a team environment.
• Exceptional leadership and team management skills, with experience building and mentoring a team.
• Exceptional communicator with strong interpersonal skills, adept at building and nurturing relationships across all levels, both inside and outside the organization.
• Embody a service-oriented work ethic with a heavy emphasis on friendly, clear, and transparent communication skills to unify internal and external partners towards campaign objectives.
• Strong organizational skills with meticulous attention to detail.
• Hands-on executor who leads by example while also thinking strategically.
• Creative thinker with demonstrated strengths in both written and visual marketing.
• Familiarity with music analytics tools (Chartmetric, Luminate, etc.).
• Strong understanding of international music markets.
• Existing DSP relationships with Apple, Spotify, Amazon, etc.

Background Qualifications

• 8-10+ years of senior music industry marketing experience.
• Bachelor’s Degree in Marketing, PR, Communications, or related field preferred.

Compensation& Benefits:

• $120,000-$140,000 + discretionary bonus.
• Robust medical/dental/vision offerings.
• PTO and Sick Leave policy.
• Employer contribution of 3% into 401(k), 100% vesting after 1 month in plan.
• Employer paid Short Term & Long-Term disability insurance.
• Hybrid work environment (Burbank currently in office 3 days per week).
• A fun and respectful community of people with a passion for music.

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ZRG’S Commitment

AtZRG, we do not just accept differences—we celebrate and support it.All qualified applicants will receive consideration for employmentwithout regard to sex, gender identity or expression, sexualorientation, pregnancy, race, color, religion, national origin,disability, genetic information, marital or partnership status,military or veteran status, age, or any other characteristicprotected by applicable law. ZRG is an equal opportunity employer andworkplace, and we encourage applicants of all backgrounds &communities to apply. 

ZRG’SPractice Leader

TomTruitt - Managing Director, Music & Live Entertainment

TomTruitt is the Managing Director and Head of ZRG’s Music & LiveEntertainment practice. Based in Nashville, Mr. Truitt has long beenrecognized as the music industry’s top talent recruiter. He focuseson C-Level, EVP, SVP, VP and Mid-Level business and creative roles inall facets of the music and live entertainment business, including:content, licensing, recording, publishing, production, venue &facility management, artist relations, revenue, marketing,communications, data, technology, and many more.

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