Position Music

Senior Director of Marketing and Product Management
Burbank, CA

Reports to President and Founder/CEO

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Background

Position Music is an independent record label and music publisher based in Burbank, California, with an additional office in Nashville, Tennessee. Established in 1999 and still led by Founder and CEO Tyler Bacon, Position Music has grown into a full-service music company with a passionate team of 50 professionals dedicated to supporting artists, songwriters, and the creative community. 

Built on a foundation of integrity, teamwork, honesty, passion, and fun, Position Music strives to foster an artist-centric environment where creativity can thrive. The company values people as much as the music they create, continuously working to serve artists and clients with transparency, excellence, and care.  

Position Music operates across multiple verticals, as a record label, music publisher, and in synchronization/licensing, allowing the company to guide talent through every stage of development, release, and creative placement. Its music has been featured in films, television, advertising, video games, and global brand campaigns which has cemented its reputation as a powerhouse in the industry. 

The company’s frontline record label roster includes artists such as Jutes, eaJ, Johnny Orlando, Hunter Metts, Welshly Arms, Henry Verus, Britton, Kode, Layto, NoMBe, Foxtide, and more. Position Music is also expanding its creative reach with the launch of a new Electronic Music division. 

On the publishing side, Position Music represents an impressive roster of artists and writers including Tinashe, Polyphia, Cannons, Masego, ¿Téo?, Abe Parker, Audien, WesGhost, Levity, No Love for the Middle Child, RJ Pasin, Kid Bloom, and Judah & the Lion, among others. The company was recognized by Billboard as the #6 Hot 100 Publisher and #8 Radio Publisher for the second quarter of 2025, an achievement that underscores its growing influence across genres and markets. 

From its beginnings as a boutique music house to its current standing as one of the industry’s leading independents, Position Music remains committed to empowering creativity, building meaningful relationships, and shaping the future of music through innovation and authenticity. 

Link: https://www.positionmusic.com & https://positionmusiclabel.com  

 

Any interested candidates should contact ZRG directly. 

Contacting Position Music will only delay consideration of your qualifications. 

 

Position Summary

The Senior Director of Marketing and Product Management (“the Senior Director”) will be a key strategic leader within Position Music, driving the creative vision, planning, and execution of marketing initiatives for their frontline roster of recording artists. This role blends artistry and analytics, combining a deep understanding of music culture with strategic acumen to develop and amplify Position Music’s artists on a global scale. 

The ideal candidate will bring a deep passion for music, a robust industry network, and a proven track record of building artist brands, expanding audiences, and driving meaningful engagement across digital and traditional platforms. The Senior Director thrives in an entrepreneurial, fast-paced environment, and is equally comfortable crafting high-level marketing strategies and rolling up their sleeves to execute impactful campaigns. 

In this role, the Senior Director will directly product manage 1–2 key artists, overseeing every phase of their release cycles from strategy development to campaign execution. Additionally, they will lead and mentor a team of 3+ Product Managers, each supported by a Digital Product Manager, ensuring best-in-class marketing and creative output across the roster. Collaboration will be central, as the Director will be expected to work closely with A&R, Creative, Publicity, Synch, and Digital teams to create cohesive, artist-driven campaigns that cut through culture and drive discovery. 

The Senior Director will bring multi-genre expertise and an ear for artist development across Alternative, Rock, Singer-Songwriter, Pop, and Electronic genres. They bring both strategic vision and creative sensitivity, understanding how to tell compelling artist stories, leverage data-driven insights, and nurture long-term fan relationships. 

This is a rare opportunity to participate in shaping the future of an independent, artist-first company and play a pivotal role in the continued growth of Position Music’s dynamic and diverse roster. 

Duties and Responsibilities

• Build, lead, and scale a high-performing marketing organization, initially overseeing 3+ Product Managers and 2–3 Digital Product Managers, while providing strategic direction, creative oversight, and data-driven insights across all campaigns. 

• Serve as the lead Product Manager and primary point of contact for 1–2 priority artists, owning all aspects of release strategy, planning, and execution to deliver impactful, audience-expanding results. 

• Collaborate cross-functionally with internal and external stakeholders, including A&R, Digital, Creative Content, Press, Operations, Distribution, Synch, Royalties, and others to design and execute innovative, artist-specific campaigns that elevate both creative and commercial outcomes. 

• Develop, manage, and optimize campaign budgets, strategically allocating resources to maximize ROI and overall marketing performance. 

• Partner closely with Creative Content teams to conceptualize and execute the visual identity and storytelling behind each artist release, ensuring cohesive and compelling brand narratives. 

• Cultivate and strengthen key industry relationships with artists, managers, booking agents, and partners to drive long-term growth, collaboration, and opportunity. 

• Analyze and interpret marketing performance, fan engagement, and financial data to inform strategic decision-making, refine campaigns in real time, and identify new avenues for audience and revenue growth. 

Qualifications, Skills and Education Requirements:

• Proven track record in developing and executing high-impact marketing campaigns for artists. 

• Strong background in Digital Marketing, Paid Media strategy and content campaigns. 

• Strong digital platform relationships with YouTube, TikTok, Meta, X (Twitter), etc. 

• Data-driven mindset, comfortable with analytics tools, and experience in leveraging data for campaign optimization. 

• Hardworking, entrepreneurial, and innovative thinker who can multitask across multiple projects and work under pressure within a team environment. 

• Exceptional leadership and team management skills, with experience building and mentoring a team. 

• Exceptional communicator with strong interpersonal skills, adept at building and nurturing relationships across all levels, both inside and outside the organization. 

• Embody a service-oriented work ethic with a heavy emphasis on friendly, clear, and transparent communication skills to unify internal and external partners towards campaign objectives. 

• Strong organizational skills with meticulous attention to detail. 

• Hands-on executor who leads by example while also thinking strategically. 

• Creative thinker with demonstrated strengths in both written and visual marketing. 

• Familiarity with music analytics tools (Chartmetric, Luminate, etc.). 

• Strong understanding of international music markets. 

• Existing DSP relationships with Apple, Spotify, Amazon, etc.  

Background Qualifications

• 8-10+ years of senior music industry marketing experience. 

• Bachelor’s Degree in Marketing, PR, Communications, or related field preferred. 

Compensation & Benefits

• $120,000-$140,000 + discretionary bonus. 

• Robust medical/dental/vision offerings.

• PTO and Sick Leave policy. 

• Employer contribution of 3% into 401(k), 100% vesting after 1 month in plan. 

• Employer paid Short Term & Long-Term disability insurance. 

• Hybrid work environment (Burbank currently in office 3 days per week). 

• A fun and respectful community of people with a passion for music. 

ZRG’S Commitment

At ZRG, we do not just accept differences—we celebrate and support it. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, pregnancy, race, color, religion, national origin, disability, genetic information, marital or partnership status, military or veteran status, age, or any other characteristic protected by applicable law. ZRG is an equal opportunity employer and workplace, and we encourage applicants of all backgrounds & communities to apply.?