American Youth Soccer Organization

Background

The AmericanYouth Soccer Organization (AYSO),a nonprofit organization, is one of the largest and most respectedyouth sports programs in the United States. Founded in 1964 in agarage in Torrance, California, AYSO has played a pivotal role inshaping the growth of soccer in the U.S. for over 50 years. From itsearliest days with just nine teams and a handful of passionatevolunteers, the organization’s mission has remained steadfast: todevelop and deliver quality youth soccer programs nationwide,ensuring that all children have the opportunity to be introduced toand enjoy the beautiful game of soccer.

Atthe heart of AYSO’s impact is a six-pronged approach that engagesparticipants at every level, empowering them to grow within theirteams, organizations, and communities. These six core philosophiesensure a positive, inclusive, and developmental soccer experience forall:

• Everyone Plays®: Every player is guaranteed at least 50% of playing time in every game.
• Balanced Teams: Teams are formed to ensure equitable competition and diverse teammate experiences.
• Open Registration: All youth and adults are welcome, ensuring broad access to the sport.
• Positive Coaching: Coaches are required to foster encouragement, skill development, and enjoyment.
• Good Sportsmanship: Programs emphasize mutual respect over a win-at-all-costs mentality.
• Player Development: Every player is supported in developing soccer skills and knowledge to maximize enjoyment.

Together,these tenets ensure fair play, skill development, and broad access,promoting athletic growth, teamwork, confidence, and lifelongengagement in the game.

Inits commitment to providing lifelong soccer opportunities tocommunities nationwide, AYSO is organized into Sections, Areas, andRegions. With 650 community-based Regions engaging almost 400,000players and 70,000 volunteers annually, AYSO delivers consistentprograms nationwide. Thirteen Sections and nearly 100 Areas provideoversight and support, while each region—the foundation of AYSO'sgrassroots efforts—is managed by volunteer Regional Commissionersand Boards, with backing from Area and Section Directors. Together,this network ensures high-quality programming in nearly 700communities across the country.

Buildingon its nationwide network, AYSO offers a diverse portfolio ofprograms designed to meet the needs of players of all ages,abilities, and interests. These programs provide structuredopportunities for skill development, recreational play, competitiveexperiences, and lifelong engagement with the sport.

• AYSO PLAY! – Innovative, recreation-based youth soccer programs tailored to your community
• AYSO Playground – FMS-focused program for 3–5-year-olds, led by certified Activity Leaders supporting both player development and parent engagement.
• Schoolyard Jamboree – Introduces 4–5-year-olds to soccer in a fun, developmentally-appropriate setting, gradually transitioning to 3v3 play.
• AYSO Core – The nation’s leading grassroots program, serving players from 6U to 19U with all Six Philosophies integrated.
• AYSO EXTRA – Tryout-based program offering higher-level skill refinement in internal competitive play.
• AYSO Alliance – Tryout-based competitive program for players and teams in AYSO, US Youth Soccer, or US Club Soccer circuits.
• AYSO United – Elite training and playing environment while upholding AYSO’s core values, including guaranteed 50% playing time.
• AYSO EPIC – Provides athletes with disabilities the support needed for a high-quality soccer experience.
• Adult Soccer – Engages players of all ages and skill levels in fun, recreational, and competitive formats, from pick-up games to full-field 11v11 and futsal.

Governance

Centralto AYSO’s impact is its dedicated board, which unites leaders fromthe worlds of sports and business. Some members are former executivemembers from within AYSO’s own ecosystem, while others are seasonedbusiness executives, collectively providing diverse expertise andperspective. This coalition comprises dedicated volunteers who ensurethe programmatic and business success of the organization. Together,their vision and unwavering commitment not only guide AYSO’smission but also ensure that the organization effectively harnessesthe unifying power of sport.

Today,the Board of Directors comprises eleven distinguished professionals.AYSO is governed by a President-led governance model, with thepresident supported by a Secretary, Treasurer, and a Board ofDirectors. This structure centralizes leadership while distributingresponsibilities across officers, ensuring operational efficiency,financial accountability, and representative decision-making thatadvances the organization’s mission

Thefull Board meets quarterly every year while the executive committeemeets on a more frequent basis.  

Torrance, California

Torrance,nestled in the heart of Southern California’s South Bay, offers anunparalleled blend of community, culture, and lifestyle. Known forits scenic coastline, award-winning schools, and family-friendlyneighborhoods, the city provides a vibrant and welcoming environmentfor all. Torrance boasts a thriving business community, diversecultural experiences, and extensive recreational amenities, making itan ideal hub for AYSO’s national headquarters and a dynamic centerfor soccer development. With easy access to Los Angeles and thebroader Southern California region, Torrance combines the energy of amajor metropolitan area with the warmth and accessibility of aclose-knit community.

Witha vast network of programs and volunteers, AYSO’s impact is bothextensive and meaningful. Through its programs, nationwide network,and steadfast commitment to the Six Philosophies, AYSO cultivatesskill development, sportsmanship, teamwork, and lifelong engagementin soccer. The organization not only grows the game but alsostrengthens communities, empowers athletes of all ages and abilities,and fosters a lifelong love of the sport, making every city it servesa hub for opportunity, inclusion, and development.

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Position Summary

Today,-soccer in the US is experiencing unprecedented growth and transformation at every level. Soccer is now the third-most played team sport in the country, behind basketball and American football.With support from the U.S. Soccer Federation, rising viewership of the National Women’s Soccer League—backed by the largest broadcast deal in women’s sports history—and the rapid expansion of Major League Soccer, the fastest-growing soccer league in the world, fandom is poised to reach new heights across North America.Looking ahead to the 2024 Copa América, the 2026 FIFA World Cup hosted by the U.S., Canada, and Mexico, and the 2028 Summer OlympicGames in Los Angeles, the next decade promises to be a defining era for soccer in this country.

As it approaches its 65th anniversary, AYSO stands at a pivotal inflection point—an opportunity to honor six decades of impact while sharpening its strategic focus for the future, by strengthening mission delivery, elevating its brand, and ensuring long-term sustainability. With a sharpened focus on strengthening the organization’s business model while advancing marketing, messaging, and organizational sustainability, AYSO is poised to enter its next phase of influence, carrying its legacy forward for generations to come.

AYSO’sBoard of Directors seeks a visionary and strategic leader to navigate structural, governance, and funding shifts while driving the organization’s next evolution. In accordance with the AYSO NationalBylaws, the National Executive Director (NED) serves as AYSO's chief operating officer, responsible for the leadership and management of the AYSO Office, as well as the business affairs of the Organization.Reporting to AYSO's National President (NPRES), who serves as theAYSO CEO, and the National Board of Directors (NBOD), the NED is accountable for the efficient and effective deployment of AYSO staff resources in service of AYSO's goals and vision. The NED is a professional leader and resource to the NBOD, staff, and volunteers, serving as a non-voting advisor to the NBOD and all standing committees.

ImplementingAYSO’s strategic vision and goals is a primary responsibility of the NED, who works closely with the NBOD and Office staff to align the strategic plan, optimize operations, and ensure programs and services meet the needs of all members. The NED ensures the organization can respond effectively to changes and new opportunities in the marketplace.  

This rare leadership opportunity will allow the next National ExecutiveDirector to refine strategic direction, enhance programmatic impact, and strengthen operational and financial sustainability. The leader will play a key role in scaling programs, increasing adoption, optimizing internal operations, and developing a sustainable funding model to support long-term growth. By aligning with AYSO leaders, theExecutive Director will gain a platform to influence the next generation of athletes, shape the future of youth sports, and ensure the game remains a powerful force for community, inclusion, health, and—above all—play.

The ideal candidate will be a high-powered, growth-oriented business leader with a proven record of driving organizational impact, delivering operational transformations, and securing financial resources. They will be a strategic thinker and decisive doer, capable of clarifying priorities, focusing efforts, and delivering results. They will have a track record of building and sustaining a culture of excellence, accountability, and teamwork. Dynamic and charismatic, this individual will embody the sports ethos while serving as a world-class relationship builder who can authentically represent and advance AYSO’s mission.

This visionary NED will spearhead initiatives to cultivate and strengthen strategic partnerships with corporate brands, youth-serving organizations, school districts, governmental agencies, and prestigious leagues and teams. By leveraging these collaborations, the NED will expand the organization’s reach, enhance its reputation, and significantly increase its impact on the youth sports landscape.

TheNational Executive Director will be supported by a staff of 9Directors, including key leaders in Marketing, Plan Implementation,Program and Education, Membership Management, Business Systems &Strategy, Risk Management, and Finance. Together, they execute both day-to-day operations and assist with large-scale initiatives.

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Duties and Responsibilities

StrategicLeadership: 

• Proactively partner with the National President (NPRES) and National Board of Directors (NBOD) to define strategic priorities, set financial and organizational goals, and establish policies that drive sustainable growth and impact.
• Translate the organization’s long-term vision into a clear, actionable roadmap, setting measurable objectives, milestones, and priorities that drive organizational performance and sustainable impact.
• Guide the organization and its stakeholders through strategic change initiatives, setting clear priorities and efficiently allocating resources to achieve key objectives.
• Establish and monitor key performance indicators (KPIs) for both business operations and volunteer programs to drive accountability, measure impact, and inform strategic decision-making.
• Provide strategic oversight and guidance for programs with varied operational models, ensuring appropriate governance structures are in place for both staff-led and volunteer-driven initiatives.
• Regularly report to the NBOD to ensure initiatives align with the organization’s strategic goals and long-term vision.
• Expand participation, broaden community engagement, and strengthen the AYSO brand and national footprint.
• Ensure compliance with all applicable local, state, and federal regulations.

Financial Oversight and Development: 

• Oversee the organization’s financial health, including budgeting, cash management, and resource allocation; ensure accurate reporting, compliance, and alignment with strategic objectives while driving sustainable growth and revenue generation.
• Develop, implement, and monitor an annual budget that ensures financial integrity, operational efficiency, and long-term sustainability.
• Ensure accurate and timely reporting of financial performance and program outcomes, to inform decision-making and demonstrate organizational impact.
• Drive revenue growth through fundraising, sponsorship, and grant programs to support strategic objectives and organizational priorities.  
• Develop and manage a comprehensive grant program, including identifying opportunities, evaluating applications, and monitoring effectiveness.
• Review and monitor all contracts, agreements, and major financial commitments to ensure compliance, strategic alignment, and value for the organization.

Organizational Leadership and Culture:

• Lead the alignment and integration of internal operations, establishing a more vertically structured organization to enhance clarity, accountability, and operational efficiency.
• Manage the business and affairs of the organization, fostering a positive, mission-driven culture.
• Lead the design, implementation, and evaluation of programs and services that advance AYSO’s mission.
• Recruit, hire, motivate, deploy, and supervise office staff to ensure organizational effectiveness.
• Establish and maintain a staff structure that supports efficient program delivery and operational excellence.
• Provide leadership and guidance to staff and volunteers in achieving strategic goals, regularly reviewing progress with the NBOD.

Governance and Volunteer Support:

• Ensure organizational risk and liability are appropriately managed.
• Work collaboratively with the NBOD and volunteer leaders to support committees, ensure productive meetings, and foster consensus-building.
• Promote teamwork across all levels of the organization in alignment with AYSO’s culture and values.
• Serve as a professional advisor and resource to the NBOD, the Executive Committee of the NBOD, and standing committees on all aspects of programs, finance, policy, and governance.
• Support Section, Area, and Regional leadership in events, training, and other organizational initiatives.

ExternalRelationships and Partnerships:

• Build and maintain positive relationships with partner organizations, policymakers, media, and others. 
• Represent AYSO in key associations, committees, advisory groups, and public engagements as requested by the NBOD.
• Cultivate strategic relationships with volunteers, sponsors, and like-minded organizations to expand AYSO’s reach and influence.
• Ensure that the organization's story, message, and program success are effectively developed and disseminated to the general community. 
• Ensure the organization’s story, achievements, and programs are effectively communicated to all stakeholders, including members, donors, and the broader community.

GeneralKey Performance Indicators:

• Develop programs and initiatives that increase membership, player participation, and revenue growth.
• Oversee company-owned products and establish annual targets and implementation targets aligned with growth initiatives. 
• Grow and sustain fundraising, grant, and sponsor partnership contributions with a target of $1 million annually.
• Forge partnerships with suppliers and stakeholders that benefit the organization and its membership without undue burden
• Additional discussed and mutually agreed upon metrics as deemed necessary. 

Qualifications:

• Bachelor’s degree in business, management, or a related field (advanced degree preferred) or equivalent experience
• Demonstrated entrepreneurial mindset and strong business acumen, with a proven ability to identify opportunities, drive growth, and make strategic decisions that advance organizational objectives.
• 10+ years of progressive senior-level leadership in a nonprofit, membership organization, or professional setting.
• Proven success in strategic planning, operational execution, and financial management, including budget oversight.
• Leverage experience in sales management to drive growth initiatives, including utilizing CRM systems and sales forecasting tools to optimize performance and ensure a strong return on investment (ROI).
• Demonstrated experience partnering with national organizations with local chapters or grassroots components.
• Strong leadership and team-building skills, with a track record of fostering collaboration, accountability, and high performance.
• Exceptional communicator and public presence—skilled in inspiring, presenting, and engaging diverse stakeholders, including Boards of Directors, staff, volunteers, and external partners.
• Ability to think strategically and creatively, identifying opportunities and responding to evolving organizational needs.
• Demonstrated ability to drive sustainable growth through marketing, engagement, and visibility initiatives.
• Highly organized, energetic, and resilient, with the ability to balance competing priorities, make difficult decisions, and lead through change.
• Impeccable personal and professional integrity with strong knowledge of compliance, governance, and organizational standards.
• Background in soccer or organized sports is a plus, but not required.

ZRG’s Commitment

At ZRG, we do not just accept differences—we celebrate and support it. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, pregnancy, race, color, religion, national origin, disability, genetic information, marital or partnership status, military or veteran status, age, or any other characteristic protected by applicable law. ZRG is an equal-opportunity employer and workplace, and we encourage applicants of all backgrounds & communities to apply.