WTA Tour, Inc.

Background

The Women's Tennis Association (WTA) Tour is the global leader in professional women's tennis, showcasing the highest level of competition across more than 50 tournaments and the four Grand Slam events each year. Established in 1973 by trailblazing athletes advocating for equality in sports, the WTA has grown into one of the most influential organizations in global athletics, fostering excellence in competition while advancing opportunities for women in professional tennis.

As a premier sports and entertainment organization, the WTA operates a dynamic and fast-paced international business. With events spanning six continents and broadcast to millions of fans worldwide, the WTA Tour delivers world-class tennis while managing key revenue streams, including media rights, sponsorships, tournament operations, and player services. The organization is committed to growing the sport’s global footprint, enhancing fan engagement, and maintaining the highest standards of integrity and governance.

In addition to its role in managing competition, the WTA plays a crucial part in supporting its players both on and off the court. Through initiatives focused on athlete development, health and wellness, and career transition, the organization ensures that players are equipped with the resources necessary for success throughout and beyond their professional careers.

As the WTA continues to expand its impact, it seeks talented professionals who are passionate about the business of sports and dedicated to advancing the organization's mission. With a commitment to innovation, collaboration, and financial sustainability, the WTA Tour is shaping the future of women’s tennis and inspiring the next generation of athletes and fans.  

Position Summary

The VP, PR & Corporate Communications is responsible for growing and protecting the WTA’s reputation as a leader in women’s professional sport through the development and execution of effective communication strategies and day-to-day media management. This position is essential in driving compelling storytelling across media, cultivating relationships with journalists and broadcasters, and shaping narratives that resonate globally with WTA fans and stakeholders. The VP, PR & Corporate Communications reports to the SVP, Global Communications.  

Duties and Responsibilities

• Develop and execute strategies to build WTA’s reputation (across key stakeholder groups) as a trailblazer in women’s sport and a champion for female athletes, and to support delivery of the WTA’s commercial growth ambitions.  

• Lead WTA’s PR efforts proactively promoting the WTA, its initiatives, successes and variety of storylines, along with WTA players, all with a focus on driving global media coverage

• Identify potential reputational risks and vulnerabilities and develop appropriate proactive and reactive communications approach to mitigate.

• Lead corporate media relations program, overseeing major announcements, and building and maintaining strong relationships with key media outlets, journalists, and influencers in the US, UK and other markets.  

• Review WTA and WTA Ventures narrative and update as required in light of strategic and organizational developments.

• Craft clear, consistent and well-written messaging and communication materials including press releases, Q&A documents and briefing notes.

• Play an integral role in developing appropriate crisis communication protocols and the organization’s response, including developing messaging and engaging with media and other stakeholders. Conduct post-crisis analysis and provide recommendations for improvement.

• Monitor sports industry trends, public sentiment and social media platforms to identify potential issues and anticipate crisis scenarios.

• Collaborate closely with internal stakeholders and co-ordinate support from external communications advisers.  

• Provide timely updates and counsel on communication and reputational issues to WTA Tour and WTA Ventures leadership teams.

• Ensure executives and other spokespeople are fully prepared and supported for media engagement (including sourcing suitable media training if required).

Qualifications, Skills and Education Requirements

• 15 years of previous experience in PR and corporate communications [exceptional candidates with less experience will also be considered].

• Prior experience in sports communications/marketing/journalism preferred.

• Experience of US and UK media relations preferred.

• Prior tennis industry experience is not required (but may be advantageous).

• Excellent verbal and written communication skills (including ability to draft top quality communication materials, with fast turnaround when required).

• Knowledge of media relations and wider communications practices.

• Ability to think (and plan) strategically about reputation and communications.

• Enthusiasm for tennis and affinity for the WTA and its mission to champion women’s sport and promote female athletes.  

• Excellent interpersonal skills; strong collaborator, adaptable and team oriented.

• High level of professionalism.

• Self-motivated, proactive and able to work independently.

Core Values

Uphold WTA Core Values: Be Progressive, Collaborative, Passionate, and show Integrity. These core values set the tone in everything we do, help us succeed on and off the court, make a difference in the community and create a premier, compelling global sport entertainment experience.  It is important that the person in the position commits themselves to these core values so that we can constantly move forward in the same direction – Together.

Travel Requirements

Domestic and international travel may be required.

ZRG’S Commitment

At ZRG, we do not just accept differences—we celebrate and support it. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, pregnancy, race, color, religion, national origin, disability, genetic information, marital or partnership status, military or veteran status, age, or any other characteristic protected by applicable law. ZRG is an equal opportunity employer and workplace, and we encourage applicants of all backgrounds & communities to apply.?

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