Todd Fischer: EVP of Client Consulting at GMR Marketing
In this episode, Curtis Walker talks with Todd Fischer, Executive Vice President of Client Consulting at GMR Marketing. Todd shares insights on the evolution of brand priorities in sports marketing, the importance of strategic creativity, and how to navigate partnerships effectively.
He emphasizes the shift from traditional sponsorships to solving business problems and creating authentic experiences for fans. Todd also discusses the future of sports partnerships, the rise of owned properties, and offers valuable advice for the next generation of marketers.