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New product launch

New product launch

We enabled a successful pharmaceutical product launch by optimizing supply chain operations, guiding SAP implementation, and preparing the organization for scalable commercialization.

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Issue/opportunity

A global pharmaceutical client needed to ensure commercial success for a new product launch, which relied on the seamless governance of a complex supply chain and manufacturing infrastructure.

Approach/outcomes

  • Optimized the global end-to-end clinical business chain, with a focus on Order-to-Cash processes for commercial launch readiness.
  • Led SAP hypercare and commercialization support, with project managers and superusers guiding strategic decisions.
  • Executed a cross-functional process and value stream mapping initiative to identify bottlenecks and enhance scalability.
  • Integrated over 50 internal SMEs to benchmark current state operations across the value stream.
  • Revised and developed SOPs, work procedures, and forms to align with SAP updates and commercialization requirements.
  • Simultaneously developed training materials for Supply Chain, QA, Warehouse, and external partners.
  • Improved supply chain visibility and efficiency, achieving approximately 10-12%reduction in order cycle time.
  • Enhanced process consistency and scalability, driving 8-10% improvement in operational efficiency and faster time-to-market readiness for future product launches.

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