12/02/2024
Steve Rosenberg | Founder & CEO, Greystone
Steve Rosenberg, Founder and CEO of Greystone, shares his career journey and how he built one of the leading lenders in the multifamily space.
Steve’s storytelling harkens back to the early episodes of Leading Voices, where we explored how these iconic leaders founded and scaled their businesses. Steve is another of those leaders who started their business from scratch. In his case, he started Greystone in an office in a strip mall and today it’s located in beautiful offices atop New York City in Carnegie Hall Tower. This growth has also taken Greystone from its roots in a refinancing niche in HUD properties to becoming a top ten lender across the multifamily space.
Steve outlines the importance of being a specialist in the field and ready to capitalize on these opportunities, while also protecting your turf for the part that goes in challenging directions. A strong business must be prepared for both possibilities in the rapidly changing landscape on the federal front, but also in business in general.
Steve’s path offers a clear example of leadership, virtue, and a consistent drive to go above and beyond in business and life. His perspective anchors us in an important present moment, where we are faced with a new administration in Washington and an opportunity to deliver solutions through real estate innovation.
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