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ZGR Insights

The Smartest People In The Room^®

Mark Parrell

Mark Parrell | President & CEO of Equity Residential

69

min.

read

Matt sits down this week with Mark Parrell, President & CEO of Equity Residential, one of the largest and most respected public companies in the real estate world and one of the long term leaders in the apartment space. Their conversation is a deep-dive through the different aspects of what is truly one of the best-run long-term hold real estate businesses in the country.

Mark homes in on themes that are familiar on Leading Voices that merit repetition: Great operations, efficient technology, customer service, investment savvy, disciplined capital strategy, transparency, and the impact of political risk on the business. Mark emphasizes political risk in the business goes beyond rent control to assess whether jurisdictions are proactively investing in infrastructure or general pro-business policies. With EQR’s target affluent renter profile, their business needs to be in high functioning, exciting urban environments.

Mark dives deeply into the operational aspects of the business, including using EQR’s size and scale and business platform to build long term career paths in the apartment business for site level workers, the importance of technology implementation on the resident experience, and comparing the advantages of the REIT model to the private equity model in the new market cycle.

RESOURCES

Equity Residential’s website

‍

Meet the Author

Matt Slepin

Managing Director
Global Co-Head of Real Estate

Global Scale.
Boutique Feel.

We are in the markets that matter, but we show up like we’re part of your team. Hands-on, high-touch, and built around your goals.

Also of Interest

YOUR TALENT STRATEGY IS YOUR BUSINESS STRATEGY ESG & Talent Acquisition Talent

We are ZRG — a global talent partner built for speed, scale, and outcomes that matter. From executive search to on-demand talent to consulting and embedded recruiting, we help leaders move faster, think smarter, and hire like it counts. Because it does.