In this episode, Joe Muratore and Ryan Swehla reveal how they’re unlocking opportunities in secondary and tertiary real estate markets: areas often underestimated yet rich with potential. They push back against the misconception that only primary markets deliver results, showing how overlooked regions can provide strong, sustainable returns with the right strategy.

The conversation also highlights the critical role of partnerships. Rather than chasing every deal, they carefully align with partners who share their vision and values. This intentional approach leverages diverse expertise while maintaining unity of purpose, allowing them to navigate challenges and capitalize on opportunities where others might hesitate.

Just as important is the culture they’ve built within their company. Integrity, transparency, and community engagement aren’t just buzzwords—they’re embedded in every decision. By putting people first, from investors to tenants, Joe and Ryan create lasting value that benefits both their business and the communities they serve.

Their story is ultimately one of adaptability and foresight. By looking beyond traditional hot spots, they’ve proven that secondary and tertiary markets can be fertile ground for innovation and growth. For investors willing to think differently, their model offers a blueprint for finding success in unexpected places.

For investors ready to think differently, this episode is a roadmap to uncovering new frontiers.

Resources:

Joe Muratore | LinkedIn | Bio
Ryan Swehla | LinkedIn | Bio

Graceada Partners website
REPORT: Challenges to Investing In Secondary & Tertiary Markets

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