Issue/opportunity

Our client, one of the largest healthcare insurers in the country, catering to over70 million individuals, aimed to transform the way consumers select health plans. To sustain their competitive edge, they sought to develop a new platform solution that would provide consumers with greater flexibility in their health plan choices, allowing for the combination of various components. Given the rising threat of market disruptors, it was essential for us to assist our client in maintaining their competitive standing in the market by establishing new capabilities.

Approach & outcomes

• Expanded our client's customer base and revenue by effectively introducing new go-to-market platforms and channels.
• Created multiple strategic roadmaps for our client.
• Achieved executive-level endorsement and prioritized organizational focus.
• Obtained substantial funding.
• Improved member plan selection engagement by 12-15% through enhanced platform functionality and choice flexibility.
• Increased member retention by approximately 8%, driven by better alignment between plan offerings and consumer needs.
• Reduced administrative processing costs by 10-12% through platform consolidation and simplified benefits administration.
• Shortened product configuration and launch timelines by 15%, enabling faster adaptation to market and regulatory changes.
• Major implementations featured a novel approach to product launches:
  
  • Roadmap for product transformation strategy
  • Modular execution of products
  • Transformation strategy for enterprise benefits administration
  • Execution of benefits system consolidation