CMOs at the Big Game
Kate Bullis of our Marketing Officers practice recently hosted a LinkedIn Live event with Kory Marchisotto of e.l.f. Beauty and Jennifer Johnson of CrowdStrike. Both CMOs led their brands into TV advertising for the first time ever on the broadcast of the 2022 NFL championship. Hear what they have to say about what it takes to lead a team into that kind of high-risk/high-reward environment: