Global FMCG

Client Context

Our client was a 23,000 employees strong spin out from a well known and loved global brand.

They had identified a North star – having a culture focus on how to drive a culture of best through integrity, courage and accountability, with a particular focus on courage – and had an opportunity to bring together the top 200 leaders to engage them in the future vision.

Case Study

As part of the spin off rebrand, our client had recently redefined their target culture with brand new values and were ready to unveil these at a leadership summit for their top 200 leaders.

They wanted the values launch to be impactful, memorable and with a ‘wow’ factor that came from something unexpected. It needed to include both emotion and experience, then lead to building excitement in each leader so they were ready to lead the change.

Our experientials are designed to hit the head, the heart and the hands of leaders, inspiring and equipping them to activate and role model the culture and new values. So, this was the perfect fit for them.

The launch of the values at the leadership event started with an experiential session to give people an emotional connection and jolt of awareness around what the values stood for.

• Psychology of singing experiential. Triggering an initial fear reaction then sharing the neuroscience of threat-reward response that ties into their focus on courage.
• Role of leaders in driving culture change and how expectations increase for leaders post a new culture launch; implications of leading in a spin off; how they can rise to the occasion
• The shadow of the leader; when embarking on change the most powerful thing that they can do it look to themselves to see what need to change. As a leader they cast a shadow on those around them, what is acceptable and what isn’t.

The achieved objectives from the session were:

• Informative: Each leader understood the culture aspiration and why it was important
• Energizing: Each leader felt motivated to engage with the values and personally connected and accountable for living them
• Actionable: Each leader walked away with practical things to do to role model the values.
  

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