Understanding the customer

Listen. Learn. Respond.

Mobile devices and online platforms make it very easy for customers to share their opinions. This means that buyers have preconceived notions about your offerings, leaving the sales team with less time to have influence over buying decisions. In response, today’s sales leaders have moved away from the transactional-selling towards relationship-selling – online and in-person. To support this, sales executives are absorbing teams who are responsible for revenue-related activities, including marketing, pricing, training, and support.

ZRG looks for innovative sales leaders, who listen to the customer, create an appealing customer journey, and readily adjust go-to-market strategies based on customer response and engagement.

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