A strategy can only move as fast as the culture supporting it. When leaders are not aligned on the culture required for success, execution suffers and transformation stalls.
Your challenges
You have a clear strategy, but success depends on a culture that can deliver it. When the culture is undefined, misaligned, or no longer supports the organization's direction, execution suffers
What we do
We align your executive team on the culture required to deliver your strategy, assess your current culture, and uncover gaps standing in the way of execution. Then we focus transformation efforts where they will have the greatest impact.
In Practice
Defining your culture
Our Target Culture Mapping approach aligns leaders around the cultural attributes required to fully enable your strategy.
We make the invisible visible. Using in-depth interviews, workshops, and an online voting technique built on our proprietary software, we catalyze the alignment conversation most organizations avoid. Every perspective surfaces in real time, enabling honest dialogue about the cultural attributes needed to deliver your strategy, where leadership is aligned, where it isn't, and the gaps that will undermine execution if left unaddressed.
Measuring your culture
We provide a clear, evidence-based view of the current culture. Our proprietary assessments are grounded in more than 30 years of global experience.
What leaders can't see, they can't change. Our diagnostics provide executive teams, boards, and regulators with an independent, evidence-based view of culture, helping organizations align strategy, manage risk, and demonstrate progress against cultural commitments
- Map culture directly to strategy
- Address performance, safety, financial, and reputational risks
- Provide independent proof points of progress to regulators against cultural commitments.
Leaders gain objective insight into what is happening beneath the surface, not just what is assumed.
Why measure culture?
Measuring culture is not about using a single tool. It is about selecting the right route forward based on what you need to understand and change. We provide three types of assessment using a combination of human and AI data analytics including:
- Culture Insights Survey: a quantitative survey often supported by focus groups
- Culture Jam Digital Conversation: a qualitative digital conversation with quantitative polling
- Deep Dive Diagnostic: qualitative focus groups with rigorous data tagging and coding
Understanding your culture
When you need a comprehensive view across the organization with the ability to compare teams, divisions, or entities, we use the Culture Insights Survey.
This survey captures rich demographic data across 80+ behaviors and can be used to track culture over time. It is particularly effective in mergers, where comparing cultures across two or more organizations is critical.
Discover the Culture Insights Survey.
Diagnosing your culture
When leaders can describe the culture but don’t understand what is causing it, we go deeper.
Discover Deep Dive Diagnostic
Body copy: Our Deep Dive Diagnostic uses focus groups and qualitative insight, our proprietary Discover Culture Diagnostic provides a clear view of why your culture operates as it does, enabling targeted, focused action planning.
Discover Culture Diagnostic
Culture Jam
When scale, speed, and inclusion matter, we use Culture Jam.
This digital diagnostic enables participation at enterprise scale (up to 1,000 live participants or 5,000 asynchronously), creating shared insight and momentum while gathering deep cultural data. It is especially effective in multi‑market and globally distributed organizations where speed, scale, and inclusion are critical.
Discover our Culture Jam
Culture Framework
Insight alone doesn’t change culture. Direction does.
The Culture Framework defines the 3–5‑year target culture, clearly articulating the shift from today’s reality to future ambition. Your Culture Framework uses outputs from the Target Culture Mapping process with the executive team, combined with insights from your culture diagnostic, ensuring the framework is:
- Ambitious enough to drive real shift
- Practical enough to guide everyday decisions, priorities, and ways of working
It turns intent into usable guidance, aligning what leaders say with what the organization experiences over time.
Tracking your culture
Body copy: You have defined your target culture and want to measure progress over time.
Our Pulse Survey provides a regular, focused measure of progress against the adoption of target behaviours across leaders, managers, and employees.
against the adoption of target behaviours across leaders, managers, and employees.
Auditing your culture
Body copy: You’ve been investing in culture but are not seeing the expected results.
- Why are behaviours not shifting?
- Where is resistance coming from?
- Which levers for change are not being activated?
Our Culture Audit assesses the effectiveness of your culture strategy and identifies the behavioural, systemic, and symbolic levers required to get your culture journey back on track.
This is often most valuable where there is a gap between leadership intent and employee experience.
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