The Smartest People In The Room®
Alex Heiche and Barry Massarsky
Alex Heiche is founder and CEO of Sound Royalties. He has an innate passion for music and strong roots in the music industry. Alex established the company in 2014 after identifying the gaping need for fair funding options for music professionals, which allowed creatives to retain their copyrights.
Barry Massarsky is Partner and Co-Practice Leader of Music Economics and Valuation Services at Citrin Cooperman. Over his 4 decade career, he has been recognized as one of the most accomplished and in-demand provider of valuation services for music copyrights.
The Smartest People In The Room® is a series of one-on-one conversations between music industry executives and personalities hosted by Tom Truitt, Managing Director of the Music & Live Entertainment practice. These hour long conversations draw an audience of hundreds and feature every type of global music industry executive, including agents, managers, attorneys, business managers, promoters, publishers, working musicians, songwriters. The audience is global, with strong concentration in music business centers like New York City, Los Angeles, Nashville, London, Toronto, San Francisco, Austin and more.
