MotoGP

Background

MotoGP is the premier global motorcycle racing championship and one of the most exciting live sports properties in the world. First staged in 1949, the championship has evolved from a European racing series into a truly international platform, featuring elite riders, manufacturers and teams competing across iconic circuits around the globe. Defined by extraordinary speed, precision, bravery and constant innovation, MotoGP combines world-class competition with a passionate global fan base and a distinctive culture that sits at the intersection of sport, technology, lifestyle and entertainment.

The sport is entering a significant new chapter following Liberty Media’s acquisition of MotoGP’s commercial rights holder, Dorna. With the transaction now complete, MotoGP is positioned to accelerate its international growth, deepen engagement with existing fans and introduce the championship to broader audiences through enhanced storytelling, digital distribution, live-event experience and culturally relevant marketing. This evolution creates a timely opportunity to build MotoGP’s relevance in priority markets and translate the intensity of the racing product into a more expansive sports and entertainment brand.

The Americas represent one of the championship’s most important growth opportunities. As MotoGP looks to increase awareness, fandom, race demand and commercial impact across the region, the United States will be a central priority, alongside broader opportunities across Latin America. Success will require a marketing leader who understands the cultural dynamics of the Americas, can connect global campaigns to local audiences and can work effectively with promoters, broadcasters, partners, agencies and internal teams to create momentum year-round.

Any interested candidates should contact ZRG directly. Contacting MotoGP will only delay consideration of your qualifications.

Position Summary

MotoGP is entering a defining new era. With Liberty Media now part of its story, the championship has an ambitious opportunity to grow its global audience, deepen its cultural relevance and establish itself as one of the most compelling sports and entertainment brands in the world.

The Senior Marketing Manager – Americas, will translate that global ambition into growth across one of MotoGP's most strategically important regions. With the United States as the immediate priority, you will build mainstream awareness, strengthen cultural relevance and create demand around the sport, its races and its growing media presence.

This is a hands-on role with end-to-end ownership. Working from Madrid and travelling regularly to the market, you will create and execute a year-round marketing plan, build partnerships, activate around key races and cultural moments, and mobilize the wider MotoGP organization behind growth. You will bring deep first-hand knowledge of US culture and media, strong entrepreneurial instinct and the energy to turn opportunity into action.

Duties and Responsibilities

Year-Round Regional Strategy, Insight & Planning

• Create and execute the year-round Americas marketing plan, defining audiences, priorities, moments, investment and measurable outcomes
• Lead the US growth plan, increasing mainstream awareness, relevance and consideration while building demand for the US GP at COTA
• Own audience and cultural insight for the region, working with the Research & Insights and Strategy teams to turn evidence into action
• Identify the role of Latin American markets, launches and Grands Prix within a focused regional portfolio
• Use market expertise to guide and influence activity across Brand Marketing, Social, Communications, Content and Digital

Campaigns, Partnerships & Cultural Relevance

• Deploy global campaigns in locally relevant ways, protecting brand consistency while increasing cultural resonance
• Develop creator, influencer and partnership strategies that introduce MotoGP to new audiences and expand relevance beyond traditional motorsport fans.
• Guide and influence priorities across Brand Marketing, Social, Communications, Content and Digital so the market plan is supported by joined-up activity
• Support the Commercial Partnerships Activation team with market insight and identify opportunities for wider amplification

Promoters, Broadcasters & Race Growth

• Build and execute year-round plans with promoters and broadcasters, creating clear alignment on objectives, commitments, activity and measures
• Lead broad marketing support across digital and physical channels, coordinating functional leads, agencies and local partners
• Connect campaign activity, local communications and fan-experience plans around priority Grands Prix and market moments
• Build strong senior relationships and maintain pace, clarity and disciplined follow-through

Delivery, Measurement & Collaboration

• Take end-to-end ownership of the market plan - from insight and idea through activation, optimization and review
• Manage assigned budgets, agencies, suppliers and local partners with strong commercial and delivery discipline
• Track awareness, consideration, fandom, CRM growth, engagement, attendance contribution and activation performance
• Run post-activation reviews and make clear recommendations on what should repeat, change, scale or stop
• Share learning across the Regional Marketing team so strong ideas and working models travel quickly
• Provide day-to-day guidance, coaching and support to a direct report, helping prioritize work, develop capabilities and deliver against regional objectives

Qualifications, Skills and Education Requirements

Key Characteristics

• Entrepreneurial and action-oriented: You see the opportunity, build the plan and get it done.
• Energy and drive: You bring pace, optimism and momentum, including when resources are lean or the path is not obvious.
• Culturally fluent: You understand how MotoGP can earn relevance in the market without losing what makes it distinctive.
• Brilliant collaborator: You align teams, agencies, promoters, broadcasters and partners around clear objectives.
• Commercial and evidence-led: You focus on audience growth, race demand and measurable impact.
• Hands-on operator: You are as comfortable delivering activity as you are setting direction.

Ideal Experience

• Senior US/Americas market or regional marketing experience within sport, entertainment, media, live events or a major consumer brand
• Deep first-hand understanding of US culture, audiences and media, ideally gained through substantial experience living and working in the market
• A proven record of increasing awareness, consideration, engagement or event demand
• Experience delivering integrated campaigns, local partnerships, creators and experiential activation
• Strong promoter, broadcaster, venue, agency or distribution-partner management experience
• Experience operating successfully within a global matrix organization, balancing local market needs with global brand priorities
• Excellent English; Spanish or Portuguese would be advantageous

What we offer

• Life and accident insurance providing cover equivalent to twice your annual gross salary
• Private health insurance with a leading provider, available following successful completion of the probationary period. Family members may be added at the employee’s expense at a highly competitive rate, with no co-payments or exclusions for pre-existing conditions
• Access to a range of discounts and offers from MotoGP partners
• Relocation support available where relevant

ZRG’S Commitment

At ZRG, we do not just accept differences—we celebrate and support it. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, pregnancy, race, color, religion, national origin, disability, genetic information, marital or partnership status, military or veteran status, age, or any other characteristic protected by applicable law. ZRG is an equal opportunity employer and workplace, and we encourage applicants of all backgrounds & communities to apply.