Minnesota Vikings

Background

Founded in 1960 and beginning play in 1961, the Minnesota Vikings are one of the National Football League’s most established franchises and a defining institution across Minnesota and the Upper Midwest. The organization’s history, distinctive identity, and deeply engaged fan base have created a powerful platform that extends well beyond the field. Today, the Vikings operate at the intersection of professional sports, media, entertainment, live events, partnership activation, and community impact, with a shared commitment to advancing the franchise’s legacy through the passionate pursuit of excellence.

The Vikings’ world-class operating environment includes U.S. Bank Stadium in the heart of Minneapolis and Twin Cities Orthopedics Performance Center in Eagan, the franchise’s headquarters and practice facility. Together, these venues provide sophisticated platforms for football, original programming, broadcast production, digital content, game presentation, corporate partnerships, and year-round fan engagement. The organization also maintains a meaningful community presence through initiatives that support youth health, education, and access to football, reinforcing the Vikings’ role as both a professional sports franchise and a civic partner.

As audience expectations and the sports media landscape continue to evolve, the Vikings are focused on delivering compelling, insight-driven storytelling and exceptional entertainment experiences across every touchpoint. The Vice President, Creative Strategy & Production will play a central role in this effort, building on a strong brand foundation while bringing greater alignment, innovation, and strategic leadership across creative, content, production, broadcast, and game presentation. This is an opportunity to shape how the Vikings connect with current and future fans, strengthen brand affinity, support commercial growth, and ensure the organization’s stories are expressed with consistency, quality, and purpose.

Mission

Our mission at the Minnesota Vikings is to Advance the Vikings legacy through the passionate pursuit of excellence.

Any interested candidates should contact ZRG directly.

Contacting the Minnesota Vikings will only delay consideration of your qualifications.

Position Summary

The Vice President of Creative Strategy & Production is a senior leader who sets the strategic direction and organizational vision for the Minnesota Vikings' creative, content, production, and game presentation functions. This leader builds and leads high-performing teams, cultivates a strong creative culture, and ensures the Vikings brand is brought to life with consistency, quality, and purpose across all platforms and experiences. This role operates within a highly collaborative marketing ecosystem, partnering closely across Brand Marketing, Digital Strategy, Communications, Football Operations, and Business Strategy & Analytics to ensure creative strategy is aligned, insight-driven, and effectively prioritized. This work is done in alignment with our collective goals, including winning championships. The Vice President partners closely with the Vice President of Brand Marketing & Fan Engagement and the Vice President of Partnerships & Premium Experience to ensure fan insights, brand strategy, creative storytelling, and partner integration operate cohesively across the marketing ecosystem.

Scope of Role

As a key member of the Marketing leadership team, this executive provides strategic direction and people-first leadership across the Vikings' creative, content production, and live entertainment functions. This leader builds and sustains a high-performing creative organization, drives alignment across the marketing ecosystem, and ensures consistent, excellent execution across all creative and production areas. The right person for this role leads through others, develops talent, and translates brand strategy and fan insights into differentiated content and entertainment experiences that expand the fan base, strengthen brand affinity, and unlock media and content monetization opportunities.

Duties and Responsibilities

Creative Strategy & Storytelling

• Provide strategic leadership and organizational vision for creative development and content across digital, broadcast, and live entertainment platforms.
• Set the creative standard and ensure the team delivers original, compelling storytelling that reflects the Vikings brand and strengthens fan connection.
• Champion inclusive and accessible storytelling that resonates across diverse fan communities.
• Guide the team in developing original programming, documentary storytelling, and digital-first content initiatives, ensuring quality and brand alignment at every level.

Production, Broadcast & Game Presentation

• Provide executive leadership across production, broadcast programming, and game presentation.
• Oversee planning and execution of broadcast shows, digital programming, and in-stadium entertainment.
• Provide strategic oversight and partnership in the management, optimization, and future planning of high-value production assets and infrastructure across Twin Cities Orthopedic Performance Center and U.S. Bank Stadium, including studio capabilities, control rooms, and in-venue digital systems.
• Ensure operational excellence across production planning, scheduling, budgeting, and creative execution.
• Deliver best-in-class fan entertainment experiences at Vikings games and major events.

Content Monetization & Media Opportunities

• Partner with business leaders to develop branded content and storytelling opportunities for corporate partners.
• Identify opportunities to monetize Vikings content through media partnerships, distribution, and sponsorship integration.
• Support the strategic use of Vikings media assets in alignment with league and media rights partnerships.

Leadership & Team Development

• Lead a senior leadership team consisting of the Senior Creative Director of Content & Design, Senior Director of Production & Game Presentation, and Senior Director of Broadcast & Original Content.
• Build and sustain a culture of creativity, collaboration, accountability, and continuous improvement where people do their best work.
• Partner with People and Culture to build, support, and sustain teams where inclusion is prioritized and individuals are developed and empowered to thrive.
• Lead with a growth mindset, empathy, grit, adaptability, and resilience, modeling these behaviors across the team.
• Build trust and strong relationships across all levels of the organization through effective communication and leadership presence.
• Balance advocacy for team members with alignment to organizational culture, values, and direction.
• Develop and support talent through clear pathways for growth and leadership development.

Cross-Department Collaboration

• Partner closely with the Vice President of Brand Marketing & Fan Engagement and the Digital Marketing & Content Strategy team to translate brand strategy, fan insights, and campaign priorities into aligned content development plans.
• Work in close collaboration with Brand Marketing and Digital Strategy to establish clear content priorities, ensuring alignment between strategic objectives, audience insights, and creative execution.
• Collaborate with Business Strategy & Analytics (BSA) to incorporate data, insights, and audience intelligence into content strategy, storytelling, and game presentation decisions.
• Partner with the Communications Department to ensure alignment of content with media relations strategy, external messaging, and football-related communications.
• Work closely with Football Operations to ensure content appropriately reflects football priorities, supports team objectives, and aligns with access, timing, and messaging considerations.
• Partner with Revenue teams, including Partnerships and Ticketing to integrate corporate partner opportunities and support broader revenue-driving initiatives through content and experiences.
• Foster a collaborative, team-first approach to creative development, ensuring strong communication, alignment, and shared ownership across all key stakeholder groups.
• Additional duties as assigned by Supervisor.

Salary Range

$235,000 - $265,000

Qualifications, Skills and Education Requirements

• 15+ years of progressive leadership experience in a creative, content, production, or entertainment environment, with demonstrated success building and leading high-performing organizations.
• 5+ years of people leadership experience, including coaching, developing, and managing high-performing teams.
• Demonstrated ability to set strategic direction, build organizational systems, and translate vision into consistent, high-quality execution at scale.
• Strong understanding of creative and production disciplines across sports, media, entertainment, or a comparable environment.
• Ability to translate brand strategy and fan insights into compelling, cohesive storytelling and innovative content experiences.
• Experience driving content monetization initiatives and cultivating high-value media, partnership, or commercial opportunities.
• Executive presence with the ability to influence at the leadership level and remain credible with staff at all levels.
• Degree in a relevant field or equivalent experience preferred.
• Ability and willingness to work evenings, weekends, holidays and travel as needed.

Confidential Requirements

This position may require access to confidential records and information. Confidentiality of the information with which the individual has contact must be maintained.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Ability to sit or stand for long periods of time and
• Ability to navigate the stadium and practice facilities to oversee digital and social capture.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Duties will be performed in a standard office setting, at home and away stadiums, and at various community and team events.

Benefits

The Minnesota Vikings offer a competitive benefits package, including:

• Health & Wellness: Comprehensive medical, dental, and vision coverage.
• Work-Life Balance: Generous paid time off and flexible work arrangements.
• Professional Development: Ongoing learning opportunities and career growth support.

Minnesota Viking’s Commitment

The Minnesota Vikings are committed to creating and sustaining a culture for you. Whoever you are, we are an organization that embraces and empowers people of all backgrounds and experiences and incorporates diversity, equity, and inclusion into the foundation of everything we do. We are proud to have a culture that empowers our people to harness their uniqueness to develop their full potential as a contributor to the success of the organization and the communities we serve. The Minnesota Vikings are an equal opportunity employer, and we continue to commit to creating equitable opportunities by ensuring that our place can be anyone’s place.

ZRG’S Commitment

At ZRG, we do not just accept differences—we celebrate and support it. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, pregnancy, race, color, religion, national origin, disability, genetic information, marital or partnership status, military or veteran status, age, or any other characteristic protected by applicable law. ZRG is an equal opportunity employer and workplace, and we encourage applicants of all backgrounds & communities to apply.