Rebecca Shapiro and LJ Antonuccio | SPITR
Rebecca Shapiro and LJ Antonuccio
If you've been paying attention, we've been on a roll by showcasing amazing music executives who have devoted their careers to helping artists develop sustainable careers. These two women continue that trend as they both bring a powerful blend of cultural storytelling and industry leadership, spanning top-tier public relations, live events, and creative entrepreneurship. Together, they offer a unique perspective on how to amplify voices, build sustainable careers, and lead with purpose in today’s evolving music and media landscape.
Rebecca Shapiro is President of Shore Fire Media, where she leads high-impact publicity campaigns for A-list artists, brands, and cultural institutions, helping shape compelling narratives that expand audience reach and media visibility. A seasoned PR leader and mentor, she also supports the next generation of communications professionals through coaching and speaking, reflecting her deep commitment to storytelling and industry development.
LJ Antonuccio is CEO and Co-Founder of CoMuse, where she blends compassionate leadership with practical strategy to help creative entrepreneurs build sustainable businesses. A 30+ year industry veteran with leadership roles at Eventbrite, Ticketmaster, and Indiegogo—and collaborations with Warner Music Group, Apple, and NASA—she is also a certified coach, thought leader in mindful business, and Chief People Officer at Blockparty.
These two women have so much wisdom and inspiration to share. I promise it will be the best hour of your whole week. Check it out!
The Smartest People In The Room® is a series of one-on-one conversations between music industry executives and personalities hosted by Tom Truitt, Managing Director of the Music & Live Entertainment practice. These hour long conversations draw an audience of hundreds and feature every type of global music industry executive, including agents, managers, attorneys, business managers, promoters, publishers, working musicians, songwriters. The audience is global, with strong concentration in music business centers like New York City, Los Angeles, Nashville, London, Toronto, San Francisco, Austin and more.

