Professional Summary

Julie Fry is an ICF-certified Executive Transition Coach and former global marketing leader with nearly 30 years of senior corporate experience spanning organizations including Manulife, The Home Depot, AOL, Yahoo, and Myspace. She works with senior executives navigating career inflection points, helping them clarify direction, sharpen positioning, and move forward with greater focus and discipline. Her work is informed by deep experience in enterprise brand strategy, shaping how leaders position themselves in competitive markets.

Approach / Philosophy

Julie approaches career transition as a strategic leadership challenge rather than a purely emotional or tactical exercise. She helps executives define where they want to play, articulate a clear and differentiated value proposition, and build a structured approach to what is often an unstructured process.

She brings a brand strategist’s lens to executive transition, helping leaders translate complex experience into clear, market-relevant positioning. Drawing on firsthand experience in complex corporate environments and senior leadership settings, Julie combines rigor and practicality to move clients from reflection to disciplined action. Her work integrates strong executive positioning with practical tools, structure, and consistent momentum between conversations.

Highlights from Professional Career

• Executive transition coaching for senior leaders navigating role changes, leadership reinvention, and career exits
• Development of differentiated executive positioning, value narratives, and recruiter-ready materials
• Enterprise brand strategy and executive positioning, translating complex leadership experience into clear, differentiated market narratives
• Strategic guidance on networking cadence, stakeholder engagement, and market activation
• Coaching leaders through high-stakes conversations with boards, sponsors, investors, and search partners
• Deep expertise in executive branding, leadership visibility, and corporate brand alignment
• Integration of structured AI-enabled tools that improve client focus, preparedness, and self-sufficiency
• Hogan-certified practitioner supporting leadership insight, decision clarity, and team effectiveness

Education Credentials

• Bachelor of Fine Arts, University of Western Ontario
• Executive Programs: Strategy & Innovation, Harvard/MIT
• Meta-Performance Coaching Certification (MPI)
• ICF ACC Certification
• Hogan Certified Practitioner