Professional Profile:

Deb Friedman helps impact-driven leaders thrive in a rapidly evolving world. She brings 20 years of experience leading in complexity—including 15 years as a senior leader at National Geographic (a Walt Disney company)—and is known as an inquisitive, empathetic thought partner who supports and challenges clients toward measurable, sustainable transformation.

Key Executive Coaching Expertise:

• Coaches senior leaders to shift from reactive to proactive leadership during change and instability, and to enhance their ability to navigate complexity
• Supports newly appointed leaders to step into the demands and opportunities of their new role as they deliver quick wins, build trust and develop strategy.
• Helps executives adopt new strategies and mindsets to manage stress and burnout so they and their teams can lead with sustained energy and greater wellbeing.
• Guides senior leaders to improve their ability to communicate effectively, cultivating cultures that value healthy conflict and courageous conversation.
• Builds leaders’ ability to balance the tensions inherent in complexity: structure and flexibility, vision and execution, purpose and profit, short- and long-term gains.

Education and Credentials:

• Professional Certified Coach (PCC), International Coaching Federation (ICF)
• Executive Certificate in Leadership Coaching, Georgetown University
• B.A., International Studies and Anthropology, Colby College
• Certifications: Leadership Circle Profile 360; Be Well Lead Well Pulse®; Positive Intelligence; EQi2.0; DiSC; CliftonStrengths; Leadership Development (CCL); Holding Space Facilitator

Coaching Approach:

Deb believes coaching creates conditions for the most important and difficult types of change. She partners with leaders to turn challenges into growth opportunities and pursue their most important goals with courage and clarity.