Relevent Football Partners

About Relevent Football Partners  

Relevent Football Partners (RFP) is a wholly owned subsidiary of Relevent, purpose-built to commercialise the UEFA men’s club competitions globally. An independent entity, RFP is tasked with providing UC3 — the joint venture between UEFA and European Football Clubs (EFC) — strategic and sales support in the worldwide marketing and sale of media, sponsorship, and licensing rights for the UEFA Champions League, UEFA Europa League, UEFA Conference League, UEFA Super Cup, UEFA Youth League, and the UEFA Futsal Champions League.

Following the UC3 tender process, Relevent Football Partners was awarded the commercial rights to the UEFA men’s club competitions (Champions League, Europa League, and Conference League) on a global basis for the 2027 to 2033 cycle.

As such, Relevent Football Partners is now seeking to build a truly world class business focused on the monetisation of these commercial rights.

Position Summary

The Global Media Partnerships Lead is a key role within the Relevent Football Partners’ Media Rights Team. They will be based in London and responsible for delivering best-in- class global partnerships across UEFA’s club competitions. Reporting to the Head of Commercial Affairs, this is a leadership role, combining strategic vision and trusted relationships to ensure partners unlock the full potential and value of their partnership.

The Global Media Partnerships Lead will act as a key point of contact for the UEFA Club Competitions’ global network of media partners and will manage a high-performing team that will drive the delivery and commercialisation of the rights. The position will work closely with internal and external stakeholders including UEFA, UC3, media partners and suppliers to shape industry-leading processes and partnerships.

Key Responsibilities

PARTNERSHIPS

• Be the senior delivery point of contact for the network of global media partners, ensuring all contractual rights are delivered to the highest standard.
• Provide guidance and approvals for rights usage, commercial activities, promotional materials, social media assets, and collaboration with UMCC official sponsors & licensees.
• Work closely with the Head of Commercial Affairs to identify opportunities for innovation and continuous improvement in partnership servicing and commercialisation of the rights.
• Be a trusted advisor and escalation point for partner issues, resolving challenges with a solution-focused approach.
• Represent UC3 at partner events and activations as required.

TEAM MANAGEMENT & DEVELOPMENT

• Management responsibility for the Global Media Partnerships team, inspiring and leading the team to deliver best-in-class service at all levels.
• Foster a client-centric, high-performance culture that prioritises collaboration and excellence.
• Support team development through mentoring and knowledge sharing.

OPERATIONAL DELIVERY

• Oversee day-to-day servicing for key partners, ensuring proper delivery of UEFA Club
• Competition media rights and management of any partner queries and requests throughout the term.
• Manage communication to global network of media partners, particularly relating to commercial initiatives and opportunities.
• Creation of commercial guidelines for the new delivery cycle.
• Review of broadcast & social media monitoring reports and subsequent management of any infringements.

STRATEGIC VISION & WORKSHOPS

• Organisation of media partner workshops throughout the cycle, including schedule planning, location selection, preparation, and delivery of such workshops.
• Identifying key commercial topics and initiatives to form part of media partner workshops, focused on providing the highest standard of partnership servicing and helping partners to commercialise their rights.
• Stay informed on industry trends, benchmark reports, and best practices to keep the
• UEFA Club Competitions at the forefront of partnership innovation.

Qualifications & Experience

• Proven experience managing high-value sports media partnerships
• Exceptional relationship management and stakeholder engagement capabilities
• Strategic mindset with the ability to balance long-term vision and operational delivery
• Highly proactive, solution-oriented approach in fast-paced environments
• Strong management skills with experience managing and developing high-performing teams
• International mindset, experience working across cultures and regions. Ability and willingness to travel
• Fluent English required, additional languages an advantage

Why Join Us

At Relevent Football Partners, you’ll be part of a passionate, global team committed to shaping the future of football in innovative and impactful ways. We offer a collaborative culture, exciting growth opportunities, and the chance to make a real difference in one of the world’s most beloved sports.