Understanding the customer
Listen. Learn. Respond.
Mobile devices and online platforms make it very easy for customers to share their opinions. This means that buyers have pre-conceived notions about your offerings, leaving the sales team with less time to have influence over buying decisions. In response, today’s sales leaders have moved away from the transactional-selling towards relationship-selling – online and in-person. To support this, sales executives are absorbing teams who are responsible for revenue-related activities, including marketing, pricing, training, and support.
ZRG looks for innovative sales leaders, who listen to the customer, create an appealing customer journey, and readily adjust go-to-market strategies based on customer response and engagement.